“It was either I build this at my house or I build a company.” – Andrew Nehlig
In this episode, we interview Andrew Nehlig, founder of Bada Bastu, a Nordic-style bathhouse located in the South Slope area of Asheville. Meaning “to take a sauna” in Swedish, Bada Bastu specializes in hot cold therapy through a unique sauna and cold plunge circuit.
So how did this all come to be?
Almost ten years ago, a friend recommended that Andrew start using cold water baths to ease his sore muscles after playing intense street hockey games. So Andrew decided to start plunging in the non-temperature controlled pool behind his apartment complex in San Francisco. He later discovered an abandoned sauna in the basement of his apartment building and was surprised to find that it still worked. Suddenly, Andrew had hot cold therapy in his life everyday. The benefits were astounding.
Over the years, he simply could not stop thinking about hot-cold treatment. “It was either I build this at my house or I build a company,” says Nehlig. He realized that he was on to something and that other people needed to experience the “relaxation high” he had felt. Thus, the idea for Bada Bastu was born.
Here’s What You’ll Learn
- How and why Andrew started Bada Bastu
- How hot cold therapy works and why it is good for our health
- Advice for athletes interested in hot cold therapy
- The process Andrew went through to financially fund his business
- What’s coming up next for Bada Bastu
- Andrew’s favorite places to go in Asheville
Bada Bastu opened its doors in the South Slope area of Asheville in early 2019. They offer Hot Cold Relax therapy (a name Nehlig trademarked himself), massage treatments, and a unique wellness community.
If you’re wondering what exactly is Hot Cold Relax therapy, you’re not alone. It works like this: you spend 15 minutes in a hot sauna, followed by a quick cold shower rinse and a cold plunge for 3 minutes in a small 50-something degree pool. After that, you simply relax at room temperature for a few minutes. You repeat the circuit two to four times for the best results.
According to many scientific studies, hot-cold therapy has numerous physical and mental health benefits including reducing inflammation, stabilizing mood, improving endurance and athletic performance, and decreasing the likelihood of certain aging diseases. But most importantly, you just feel good after doing it.
We hope you enjoy this episode!
The Breathing exercise that Andrew swears by: Wim Hof Breathing Method
Andrew references this Tim Ferriss article and podcast on the benefits of hot cold therapy: Exploring Smart Drugs, Fasting, and Fat Loss with Dr. Rhonda Patrick
Andrew found inspiration and mentoring through Asha Urban Baths, a bathhouse in Sacramento, CA
Where Bada Bastu went for initial funding in Asheville: Mountain BizWorks
Where do you take friends visiting Asheville?
For knock-your-socks-off doughnuts: Hole
For breakfast, brunch, and fluffy, giant sourdough pancakes: Liberty House Cafe
For cocktails: Antidote and Sovereign Remedies
For fine dining: Bull & Beggar and Curate
Outdoor activities: Picnic at the Biltmore or hiking at Black Balsam Knob (360 degree view of the mountains) and anywhere in the Pigsah National Forest
Music by Commonwealth Choir
Curious to learn more about what we do?
Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. We learn about what they’re making and how they’re making it in Asheville.
Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We help passionate small business owners build and improve their sales and communication strategies. Learn more here.
Show us some love, will ya?
To recommend an interviewee, visit MakingItInAsheville.com/podcast